State Farm | 4.5”x7” | Digital design | 2017
This is actually two different projects combined into one. I was pleased with my logo and decided to further that into my style guide project. The Insurance company State Farm was my inspiration for the logo redesign, I wanted it to be minimalistic to fit design trends, yet have this subtle downhome country feeling. The same applies to the branding of the style guide. I wanted it to really have a clean modern appearance while reading the information; however, these small notes towards the more rustic look.
