young’s inc

Graphic Designer/Artist | June 2021 - Present

I am the category manager for the Fall/Halloween division. I am responsible for creating unique and high-quality giftware and home decor products, overseeing the entire process from conception to production. Some of my duties include conducting thorough market trend research, creating storyboards, designing product catalogs, packaging, and developing various printed materials for nationwide market showrooms.

products

I utilize programs such as the Adobe Suite (InDesign, Illustrator, Photoshop) or Procreate to produce illustrations and detailed instructions that in turn become physical ceramic, resin, metal, and wood products. Here are some examples of products I have created.

packaging & print design

I have designed numerous package designs and print materials. I frequently create fliers, posters, and product information tags for our national shows.

Part of my role as a category manager is developing the Halloween/Harvest sections of our seasonal catalog. I consolidate all of the existing and new products into a layout that is cohesive and streamlined for potential clients.

My process

My process starts with trend and market research for what is projected to be popular for the upcoming season. I then construct various mood boards/storyboards for the different groups I am planning to create. I will present these boards as well as a list of products I am planning for each group to my colleagues and creative director. I consider all feedback during critiques and adjust accordingly.

After product completion and approval of designs, I work closely with our international teams throughout the entire production phase.